Stockist in the Spotlight: Daniel Stores

Stockist in the Spotlight: Daniel Stores

Our stockist in the spotlight for spring is Daniel Stores. We caught up with their lovely accessories’ buyer, Alice, to find out more about their story...

Tell us a little about your store:
Daniel is a department store - family run since 1901 - proudly independent. It has been retailing for over 122 years on Windsor high street. We also have two more stores in Chiswick and Ealing. The Windsor store is the largest of the three.

I’m lucky enough to have been working here for 8 years and have worked myself up to the Assistant Buyer for the Accessories Department.
Our quality of service has been recognised by the highest authority. Rewarded with a Royal Warrant from her Majesty the Queen as a supplier of Gifts to the Royal Household.

Describe Daniels in just 3 words?
Can I do five! Traditional, Friendly, Professional, Loyal, Trustworthy.

What do you love about your job?

I’m lucky enough to work for Daniel (the shop owner), and the family business. I love how friendly the store and local customers are. In my role, I love that I get to make decisions on what we sell and showcase brands our customers fall in love with.

What stood out about My Doris?
My Doris was one of the first brands I found. Myself and the buyer fell in love with it. Not only for its bright designs, we love it’s an independent business run by women. Working with my Doris brings such enjoyment - all the pieces are exciting and creative, and our customers are smitten!

We can’t wait for the new designs to drop.

Favourite Doris piece?
100% the Bee Large Make up Bag, in bright pink! Perfect size to fit all my make up in and the bee is gorgeous on the front – it’s our bestseller.

Favourite time of year in the shop?

Christmas - 100%. The atmosphere in the shop is incredible and I love autumn/winter.

Visual Merchandising: Top Tip:

I would say to keep the family’s together, the same deigns and textures! We use the pyramid method a lot and colour blocking.

Who do you daydream about coming into your shop?
The Queen of course! The castle is at the end of the Highstreet.

What's coming up that's exciting for Daniels?

As a department we have lots of new brands coming in and shop fits too. We are one of the first department stores to have a Radley shop fit going in, which will be amazing!

Find Daniel Stores here: 
Instagram: danielofwindsor
High Street: 121-125 Peascod Street, Windsor.